Unlock New Sources of Growth
New Business Models
Strategies to create, deliver, and capture new customer value.
Defining Innovation Processes
Establishing steps to generate, develop, and implement new ideas.
Network
Mapping
Leverage existing relationships to shorten sales cycles.
Competitive Assessment
Analyzing strengths, weaknesses, and market positioning for advantage.
Target Audience Definition
Identifying ideal customers based on insights, needs, behaviors.
Company/Product Positioning
Defining unique value to differentiate company or product in the market.
Go-to-Market Strategies/Planning
Launch new value or products to reach customers and drive sales.
Opportunity Identification
Iterative process to spot unmet needs or gaps for growth and innovation.
About Me
Hi, I'm Bonnie Beard, owner of BrainyBird Marketing and your next Fractional CMO (Chief Marketing Officer).
With decades of Marketing and Innovation experience across industries from Consumer Packaged Goods to Household Appliances to Office Furniture, I will provide top-tier marketing leadership and business strategy at a fraction of the cost of a full-time CMO or high-priced agency. More than simply a marketer, I'm your growth partner, committed to helping you cultivate a thriving, growth-focussed organization that exceeds your goals and KPI's.
Unlocking Growth
93
percent
Client
Retention Rate
25+
years
Cross-Industry
Experience
$500+
million
Revenue
Growth